YaYa was born and raised in Israel, where he served as a navy seal in the submarine division and later he attended the Technion Institute in Haifa and earned his Engineering degree. 

Through out his career as a yacht skipper, a pilot, and a former marketing Vice President of Rav-Bariach, a worldwide leader security company, YaYa gained a diverse experience that required high level of loyalty, trust, and integrity, combined with a unique welcoming approach towards people.

In 2005, YaYa relocated to the Reno-Lake Tahoe area with his spouse, where he earned his Nevada and California Real Estate licenses.